Barbara Ankersmit specializes in opinion polling and market research and is the founder of QMark Research. Formed in 1995, QMark serves a broad range of clients, including non-profit organizations and associations.
Barbara has more than 30 years experience in research and has completed projects in Hawaii, Guam, U.S. mainland and Asia. She is credited with establishing the first call center and formal group focus facility in Hawaii.
Barbara is well known for her issues management work as well as for providing quantitative and qualitative services to a wide range of clients including health care organizations, shopping centers, retailers, residential and commercial real estate, financial institutions and educational institutions.
Barbara earned her Bachelor’s of Arts degree in Sociology at Pepperdine University and attended numerous American Marketing Association Continuing Education schools. She is a former Executive Board Member of the Better Business Bureau of Hawaii and headed its marketing committee for several years. Barbara is also a former President of the American Marketing Association (AMA) Honolulu Chapter. She currently serves on the executive board of ACLU of Hawaii, and is a member of Hawaii Women’s Forum, Market Research Association (MRA) and Qualitative Research Consultants Association (QRCA).
QMark is fortunate to have on its senior executive staff one of the foremost research professionals in Hawaii. David joined QMark in 2001. He manages research design, statistical sampling and weighting, and statistical analysis. His clients have included the Healthy Hawaii Initiative Evaluation program and the Hana Community Health Center research project, among others.
David enjoys an exemplary professional track record. He has worked in key positions in both the private and public sectors, including Pacific Health Research Institute, Omnitrak Group, Hawaii State Department of Health, and Office of Hawaiian Affairs.
David has a BS in Psychology from the University of Utah. He earned his MA and Ph.D. in Sociology from the University of Hawaii. He continues his association with the university as a Preceptor for the John A. Burns School of Medicine.
Craig joined QMark Research in April 2009 and has 20 years of marketing, communications and research experience. He serves as both an internal and external consultant helping clients strategically utilize research to gain insight and tackle marketing challenges across a wide variety of industries and businesses.
Prior to joining QMark, Craig served as Vice President and Director of Marketing and Communications for Hawaii's third largest bank where he oversaw and led the bank's branding, advertising, direct marketing, digital media, strategic research, product development, corporate communications and special events.
Craig attended the University of Hawaii, where he earned Bachelor of Business Administration degrees in Marketing and Management. He also completed with honors the Pacific Coast Banking School graduate program at the University of Washington. He has served as president of the American Marketing Association, Hawaii Chapter and was a board member of the Better Business Bureau of Hawaii.
Jo-Ann is responsible for the programming and management of the company's Computer Assisted Telephone Interviewing (CATI) system, and manages samples pertaining to CATI projects. She is a Sawtooth Ci3 CATI specialist, having acquired her programming expertise via a national one-on-one Sawtooth program training.
Before joining QMark in 1998, Jo-Ann was a Market Planning Manager for SMS Research & Marketing Services. She developed seminars and support programs for clients that included advertising agencies and the print and broadcast media.
Craig Kim is responsible for the analysis and reporting of both quantitative and qualitative research data. He has over 15 years of experience in market research analysis. He also manages statistical, graphics and data processing functions for the company, selecting the most appropriate tool for the task at hand. Craig manages a staff of editors/coders and data entry clerks who assist him in report preparation.
Prior to joining QMark in 1995, Craig worked at Omnitrak. He graduated from University of Hawaii at Manoa with Bachelors of Business Administration with a major in Finance.
Marco is responsible for the coordination, supervision and management of research projects including those conducted in the call center, focus groups, intercept and mail surveys. Marco is also responsible for management of mystery shopper programs. He oversees the hiring and training of field staff of 60 supervisors and interviewers. In addition, he is responsible for QMark’s projects that require database management.
Before joining QMark in 2006, Marco was a Warehouse and Purchasing Manager for Hobbies Hawaii Distributors. He also has extensive experience in the retail industry and has managed teams of sales/customer service associates in his roles as supervisor and department manager at Daiei and Circuit City stores in Hawaii.
Bonnie joined QMark in 2002 and is responsible for overseeing all aspects of the research process in QMark's operations in Guam and the Western Pacific. This includes the hiring, training and management of a staff of 30 in-person/intercept interviewers, multi-lingual interviewers and translators. Bonnie’s other responsibilities include developing new business opportunities, sales and client servicing, and developing research programs to support the customer’s marketing objectives through qualitative and quantitative research methods.
Previously, she worked as Brand Manager and Account Manager for Lion Coffee in Hawaii. A native of Guam, Bonnie holds a BS in Management and Marketing from Hawaii Pacific University.
Bertha first joined QMark in 2001 as an interviewer and was promoted to her current position of Project Coordinator in 2003. Bertha supervises and trains QMark Guam field staff in survey administration on Guam and Saipan, coordinates the Mystery Shopper programs in Guam and conducts secondary research for projects.
Bertha has many years of work experience in administrative functions before becoming an employee of QMark. She is a graduate of Guam Community College.